Paid advertising campaigns on platforms like Google Ads to drive immediate traffic and conversions.
When most people picture “ads” they might imagine newspaper ads, magazine ads, or television ads. But did you know that many businesses have nixed traditional ads in exchange for online PPC ads? Some examples of PPC advertising platforms include Google Ads, Facebook Ads, or Instagram Ads, which work to drive traffic and leads at a determined cost per click (CPC). As the acronym implies, with PPC ads, you pay a cost for each user that clicks on your ad.
Developing a PPC strategy tailored to business goals and target audience.
Identifying relevant and high-performing keywords for effective ad targeting.
Creating or refining landing pages to maximize conversions from PPC traffic.
Designing compelling and optimized ads for platforms like Google Ads, Bing, and social media.
Monitoring and adjusting bids to optimize ad spend and improve ROI.
Running tests on ads and landing pages to improve performance and conversion rates.
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